Big, bold targets provide focus, drive and purpose for an industry and lead to innovation and inspiration. When John F Kennedy announced in 1961 that men would walk on the moon and return safely to Earth by the end of the decade, the incredibly aspirational target provided a focal point for all those involved in the broad array of activities needed and success was achieved. Fiona Simson and JP van Moort give their views on the viability of NFF’s vision for Australian agriculture reaching $100 billion by 2030.
Published 1 Feb 2019
Big, bold targets provide focus, drive and purpose for an industry and lead to innovation and inspiration. When John F Kennedy announced in 1961 that men would walk on the moon and return safely to Earth by the end of the decade, the incredibly aspirational target provided a focal point…
