The changing landscape of protein production: opportunities and challenges for Australian agriculture

The changing landscape of protein production: opportunities and challenges for Australian agriculture

While the impact of growth trends in vegetarian and flexitarian consumer segments on animal agriculture is often debated in industry circles, this analysis demonstrates continued and stable demand for traditional (animal-sourced) protein sources. Animal agriculture plays a significant role in the Australian economy and is likely to continue to do so. Indeed, the factors impacting consumers’ protein preferences discussed herein are driving increased demand for protein from all sources, traditional and alternative.

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