FPJ1803 - Sefton, R (2021), Putting a shared and united vision for Australian agriculture at the centre of advocacy models

FPJ1803 - Sefton, R (2021), Putting a shared and united vision for Australian agriculture at the centre of advocacy models

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The advocacy model in Australian agriculture needs to move beyond the sector-by-sector approach and consider audacious, aspirational, game changing ideas for the benefit of the whole agriculture sector and the communities it operates in. This requires a long-term shared and united vision that addresses the challenges of the current political, social and economic landscape. It also requires advocacy organisations to focus less on winning the ‘fight’ and more on the big-picture risks and opportunities for the sector. To clearly articulate a shared vision for Australian agriculture and successfully unite our diverse industry behind this proposition, advocacy organisations need to be open to innovation, have highly-skilled teams, collaborate effectively, communicate clearly and demonstrate true leadership.

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