FPJ1203F - Woodhead, A et al. (2015), Review of Asian Consumer Attitudes Towards GM Food and Implications for Agricultural Technology Development in Australia

FPJ1203F - Woodhead, A et al. (2015), Review of Asian Consumer Attitudes Towards GM Food and Implications for Agricultural Technology Development in Australia

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FPJ1203F – Woodhead, A, Sun, T, Cotter, J & Maraseni, T (2015), Review of Asian Consumer Attitudes Towards GM Food and Implications for Agricultural Technology Development in Australia, in Farm Policy Journal, vol. 9, no. 2, Spring 2015, pp. 37-43, Surry Hills, Australia.

This paper highlights the dilemma challenging the future development of genetically modified (GM) crops in Australia: How do we define and manage the development of new agricultural technologies on the farm while taking into account Asian consumer purchasing preferences? Do we focus on brand Australia – clean, green and safe for wealthier Asian’s who will pay higher prices for Australian non-GM produce or do we develop GM crops and food products for poorer consumers?
Our review of the literature shows that while the less wealthy in Asian countries will purchase food based on best price, the rapidly increasing percentage of wealthier Asian consumers tend to be concerned about food safety and the healthy aspects of food. Chinese consumers in particular, are becoming increasingly discerning. Australia has been recognised by many around the world (including consumers in Asia) for its integrity and ability to produce high quality food products that are safe, clean and green. We conclude that Australia’s clean, green and safe brand has a market value, and needs to be included along with consumer purchasing behaviour when valuing technological advancements and GM food crops on Australian farms.

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