Defining and quantifying the components of trust in agricultural supply chains
New digital platforms (including blockchain) are being applied to agricultural value chains (AVCs) specifically to address and improve trust between AVC participants. Trust is a critical factor in AVCs ensuring coordinated supply and demand management of safe and legitimate food and fibre as well as financial transaction confidence and security.
This project will examine the various ways by which trust is developed and valued in AVCs. It is important to recognise however that while trust is critical for all AVCs, the components of supply chains for which trust is a critical issue will vary. This project will provide a thorough examination of where opportunities for technology platforms that address trust exist in AVCs and how those opportunities may differ between various sectors. It will also develop a framework for quantitatively assessing the value proposition associated with resolving AVC trust issues with technology platforms.