From sheep’s back to moonshot: meeting the 2030 targets

Big, bold targets provide focus, drive and purpose for an industry and lead to innovation and inspiration. When John F Kennedy announced in 1961 that men would walk on the moon and return safely to Earth by the end of the decade, the incredibly aspirational target provided a focal point for all those involved in the broad array of activities needed and success was achieved. Is $100 billion of farmgate output by 2030 an equivalent moonshot for agriculture? The Roadmap and the suggested actions required to reach the $100 billion target provide some truly ambitious, bold and relatable goals that...